Welcome to Fusion One

Where global approaches meet local wisdom

 

Core Values

Innovation & Commitment are two out of our Core Values

 

Detail Perfection

FusionOne was built with a high attention to details in everything

1
1

About Fusion One

An agency trusted by a wide base of clients,
both local giants and multi-national corps

Industry Leader

Fusion One aims to become the first and only boutique research firm in Vietnam, where global solutions and local expertise truly integrate.

Trust Partner

We are proudly home to the most seasoned and sought-after insight consultants in Vietnam, with more than 50 years experience from world’s top research houses and clients.

Business Insider

Our deep awareness of critical challenges faced by even the strongest business players in Vietnam urges us to source and select angle and innovative research solutions from the world, and suit them to our clients’ needs for optimal decision making

Our people

A power engine of top research practitioners & dynamic millenial researchers

Nhung Nguyen

Founder

QUALITATIVE LEAD - Founding Partner - Chief Insight Officer - Workshop Consultant.

Mobile: +84 90 3 246 450

Nhung started her Qualitative career with Nielsen more than a decade ago, inspired by those very first exposures to marketing research during her Management Traineeship years at Unilever.

Since then, Nhung has rose to become one of the most sought-after Qualitative practitioners in Vietnam, known across industries from FMCG to Services and Industrials, for her exceptional ‘insight’ competency and a relentless passion to challenge existing understanding of the consumers and provoke new thinking to help drive greater business impact

For several times, she received personal compliments and appreciation from C-level executives of leading clients: Vice President Marketing of Unilever VN, Marketing Head of Kimberly Clark, and MD of Coca Cola Asia Pacific for excellent insight consultation.

Besides her full mastery of typical Qualitative methodologies, Nhung also finds great interest in exploring the newer advances affecting the research world like Behavioral Economics and Crowd Sourcing, and the opportunities they may bring to solving her client’s business issues everyday

Awarded by Stan – Unilever Exe. Vice President CMI - as Top 20 best agency individuals globally in 2016

Vuong Nguyen

CHIEF BUSINESS CONSULTANT - Business Development - New Idea Generator.

Mobile: +84 90 8 213 913

Vuong is a seasoned researcher with extensive knowledge across research aspects of Qualitative and Quantitative and on various categories Food, Beverage, Finance, Banking, Pharmaceuticals,…His experiences range from Innovation to Strategic research (U&A, Segmentation, Brand health, Brand Positioning,…)

Previously worked at Nielsen for 6 years out of his 16 years of experience, Vuong was the team leader that handled key accounts for the firm, such as Unilever, Colgate, Neptune, Holcim, ICI, HSBC, Bao Viet, Honda,… and a number of local clients including Vinamilk and Tan Hiep Phat.

After Nielsen, Vuong moved to client side to work in research and marketing roles with international exposure. Vuong, then, was appointed to be Head of Consumer and Market Knowledge in a fast growing Vietnamese company. Before joining Fusion One, Vuong has been working as an in-house
business consultant for some growing business organizations in Vietnam and the region.

Vuong is known for his deep knowledge about Vietnamese culture & tradition with strong ability to generate insights and new business ideas. 16 years of experience in both agency and client side has made him unique in giving sharp recommendation on market entry and positioning strategy with precious local insights.

IVY TRANG NGUYEN

Executive Director

EXECUTIVE DIRECTOR

Mobile: +84 98 9 018 287
“Intensive expertise of Marketing & Market Research, with more than 15 years of experience in both client side & agency of Vietnam market”

Possess exceptional leadership skills, leads and empowers staff to drive performance improvements and elevates a work culture to embrace profitability. Has achieve remarkable successes in market research consultancy, contributing to client’s brand success and delivering the high standard of research quality.

Combine exceptional managerial strengths with a proactive work ethic, high efficiency & productivity, and strong commitment to achieving business goals.

Ivy brings with her extensive experience combined with local knowhow. She loves involving in strategic planning studies which utilize her strong background of marketing & the rich insights to help clients take marketing actions. She can be trusted to deliver best in class reports and analysis for all clients.

If it’s strategic thinking you’re looking for, get Ivy involved.

Binh Nguyen

Chairman

CHAIRMAN - Founding Partner - Chief Customer Officer - Expert in Male Categories.

Mobile: +84 90 3 807 887

Binh is a unique male moderator in Vietnam market who possesses outstanding moderation & analysis skills that delight all clients he has been working with.

Binh has profound knowledge and extensive experience in qualitative research. In his 17 years of professional career, he spent several years at Nielsen then moved to a creative agency to strengthen his knowledge on insight-based brand strategy. Then, Binh has been working as a solo researcher and become the most wanted moderator in town.

Not only directly working with his clients who are both MNCs and local blue-chip corporations such as VBL (Heineken), Samsung, Wilmar Vietnam, Mondelez Kinh Do, Masan Consumer, Tan Hiep Phat,…who consider him as their first-choice research partner, he is also often invited to work international firms namely Nielsen, TNS, Cimigo,…to enhance their qualitative credential and capabilities on strategic projects, as specially requested by their clients. On top of this, he has built strong ties with big research buyers with local discretion in Vietnam.

He is well-known for his extraordinary moderation style which quickly gains consumers’ empathy and readiness to share their deep thoughts and opinions. His excellence in analysis is greatly appreciated by clients as he is incline with consumer-based insights with clear business
implications. He is by far the most busy and successful moderator in Vietnam market.

Linh Pham

Strategic Partner

QUALITATIVE LEAD - Strategic Business Partner

Linh started her career in market research in 2001 in world leading research agencies like Nielsen and IMS. Her most recognized works mainly relate to U&A researches, Brand Health studies, Campaign evaluations and Segmentations & Lifestyle.

Clients satisfaction also come from easily recognizable dedication to deeping into data to reveal important business insights and implications that Linh puts in when working only seemingly simple surveys such as concept test and product tests, driven by her understanding of client's needs and business. Her experiences spans from most FMCGs industries (personal care, home care, beverages & alcohol, foods, beverage) to healthcare, fashion, automobile & motorbike, social services, and financial services.

Linh was the co-founder of Millward Brown, one of the world leading agency, in Vietnam. She acted as Group Account Director, handling premier accounts of the firm.

Her wealth of experience and expertise in combination with her passion and commitment to client's needs are among the reasons why Linh's clients continue to entrust her with important projects over the years, even after she left Millward Brown to pursue her independent consultancy career.

And More!

Solutions

A holistic service focusing on helping our clients to conceive and foster successful innovations

Ideate

Understand market &
Target profitable consumer segment:

  • Exploratory research
  • Segmentation U&A
  • Needs Mapping
  • Decision Making Analysis

Identify opportunities:

  • White space analysis
  • Game changer insightment

Innovate

Develop the potential mix:

  • Concept test
  • Product test
  • Communication study
  • Brand proposition building

Disrupt the market: Analysis for positioning opportunities; Co-creation via Crowd-sourcing & Brainstorming with database

Execute

Increase chance of success:

  • Deployment plan evaluation
  • Engagement plan development

Optimize Sales:

  • Shopper Understanding
  • Retailer satisfaction

Review

Marketing effectiveness:

  • Post-launch evaluation
  • Issue Diagnostics
  • Campaign Impact evaluation

Latest

News from us

latest

Khám phá những insight đắt giá ở nhiều ngành hàng từ 2 research guru

Vietcetera Khách mời 1: Anh Bình Nguyễn - Chairman, Founding Partner, and Chief Customer Officer,…
latest

Hành trình mua nhà trong phát triển dự án và quản trị thương hiệu

??????? bất động sản Am hiểu hành trình mua nhà trong phát triển dự án…
latest

Qualitative Marketing Research Executive

Role: Qualitative Marketing Research Executive Department: Research - Consumers Insight Location: 122 Dien Bien Phu…
latest

Research Trainee

 Role: Research Trainee Location: 122 Dien Bien Phu Street, DaKao Ward, District 1, Ho Chi…
View All Posts
latest

Khám phá những insight đắt giá ở nhiều ngành hàng từ 2 research guru

Vietcetera Khách mời 1: Anh Bình Nguyễn - Chairman, Founding Partner, and Chief Customer Officer,…
latest

Hành trình mua nhà trong phát triển dự án và quản trị thương hiệu

??????? bất động sản Am hiểu hành trình mua nhà trong phát triển dự án…
View All Posts