MAKING CONSUMERS CONNECTION BORDERLESS TO GENERATE FASTER MARKET INTELLIGENCE IN A MORE EFFICIENT WAY
With the development of digital world and technology, online focus group now can:
1. Gather consumers from different geographical locations into one group. This new solution cuts down the time and cost not only to hold groups but also to validate and crosscheck the insight.
2. Add values of home visit, ethnos in the ways that consumer can share their consumption or home context.
3. Be a consumer-centric approach promising better engagement with current consumers, especially Gen Z who are highly connected and digital native.
CASE STUDY
In noodle category, Online Focus Group helps brands see up-close consumer behavior in their natural home context:
- Steps of make a bowl of noodles
- How they enjoy the food
- Their kitchen cabinets
TESTIMONIALS
“How to generate the insight without having to validate it with consumers from different locations. The answer lies in online focus group.”
