Standing a chance to talk to thousands of Vietnamese women across age range each year, we discovered loads of interesting things, particularly regarding the mindsets of women aged 26-34. In this stage, Vietnamese women would usually become wives, mothers while are still seeking career achievements.
FINANCIALLY INDEPENDENT. COMPLETELY A MODERN MOM. HAVE HER OWN VOICE.
The connected world gives people the opportunity to get access to diverse life perspectives from different cultures. Countless lessons learned and freely preached expand from smallest things in life to bigger plans like career development. In just a few taps on the phone or a mouse click on the computer screen, all the knowledge can be displayed in front of their eyes.
Without being left outside the information vortex, the doors of freedom seem to be larger than ever for young Vietnamese women. They still understand and are willing to take on the role of a mother, a wife in addition to constantly speaking their own voice. They aspire to assert themselves from being financial independence to forming clear parenting style and family care.
PROGRESSIVE. ALWAYS HEADS TO THE POSITIVES.
Progressive and looking forward to a better tomorrow are strong characteristics of young Vietnamese women. As interacting with them, we will be told hundreds of stories about their continuous process of searching for information, finding proof for their choice or negotiating with mixed opinions that can sometimes be a little stubborn to protect their point of view.
In all their stories, a positive and forward-looking look and a “there will be a solution” is always clearly visible.
STUCK IN THE PERFECT PROGRESSIVE-NESS TRAP. NEED A SOULMATE.
They do not lack solutions. Instead, there are mainly two things they are craving for, time and cheerleading companions, which cannot be brought to them by the world of information.
Everyone has the same 24 hours a day, and Vietnamese women seem to be struggling on their own path of pursuing the perfect independence. So far at this point, we see that progressiveness and the quest for good things now should be viewed under a new standard. The standard in which women are free and independent of the influence of perfection, as well as not lost among their desires.
What they need now is no longer a perspective or a way to solve the problem, since online lessons are way too many. They do not need any more teachers. Above all, they need a cheerleading companion, an empathetic soulmate, the one who gives them confidence and support in their own decisions to take a solid step forward building their own voice and pursuing the perfection.
Would you like to become their companion? Have your media stories captured things that young women nowadays desire?
